| 引用本文：陈宁, 刘新靓, 李萌, 郭淑岩, 董四平.新医改背景下我国民营医院发展战略SWOT分析[J].中国卫生政策研究,2015,8(8):39-43 |
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| 新医改背景下我国民营医院发展战略SWOT分析 |
| 投稿时间：2015-06-24 修订日期：2015-07-20 PDF全文浏览 HTML全文浏览 |
| 陈宁1, 刘新靓2, 李萌3, 郭淑岩3, 董四平3 |
1. 武汉大学政治与公共管理学院, 湖北武汉 430072;
2. 武汉大学公共卫生学院, 湖北武汉 430071;
3. 国家卫生计生委医院管理研究所, 北京 100083 |
| 摘要:目的:明确新医改背景下民营医院的发展战略,为其可持续发展提供科学的建议。方法:采用SWOT战略分析法定性分析民营医院的优势、劣势、机会和威胁。结果:民营医院拥有产权结构明晰、管理体制先进等突出优势,政策环境和群众医疗需求扩大为民营医院的发展提供了机会;同时,民营医院的发展也面临一些劣势和挑战:如违法违规经营、无序竞争、定位不清晰等。结论:建议民营医院加强人才队伍建设和医院文化建设,实施差异化竞争策略,并注重提升医疗水平。 |
| 关键词:民营医院 战略管理 SWOT分析法 |
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| The SWOT analysis on private hospitals in the background of new healthcare reform |
| CHEN Ning1, LIU Xin-liang2, LI Meng3, GUO Shu-yan3, DONG Si-ping3 |
1. School of Political Science and Public Administration, Wuhan University, Wuhan Hubei 430072, China;
2. School of Public Health, Wuhan University, Wuhan Hubei 430071, China;
3. National Institute of Hospital Administration, National Health and Family Planning Commission of the People's Republic of China, Beijing 100083, China |
| Abstract:Objective: This study aims to ensure the private hospitals development strategy in the background of new healthcare reform and put forward some scientific suggestions to help promote their sustainable development. Methods: The SWOT analysis method was adopted to analyze the private hospitals' internal strength, weakness, external opportunity and threats. Results: The results showed a clear property right, advanced management system and other outstanding advantages in the private hospitals. Opportunities like the improved policy environment and people's medical demand expansion are also very prominent. Meanwhile, the private hospitals development also faces some disadvantages and challenges such as illegal operation, disorder in the market competition, vague orientation, etc. Conclusions: It suggests the strengthening of the personnel and hospital culture construction, adoption of the differentiation strategy, improvement of the diagnosis and treatment ability, etc. |
| Key words:Private hospital Strategy management SWOT analysis |
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