| 引用本文：马骋宇.在线医疗社区医患互动行为的实证研究——以好大夫在线为例[J].中国卫生政策研究,2016,9(11):65-69 |
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| 在线医疗社区医患互动行为的实证研究——以好大夫在线为例 |
| 投稿时间：2016-05-10 修订日期：2016-10-10 PDF全文浏览 HTML全文浏览 |
| 马骋宇 |
| 首都医科大学卫生管理与教育学院 北京 100069 |
| 摘要:目的：在线医疗社区是互联网信息技术与医疗服务业结合产生的新兴业态，通过分析我国在线医疗社区发展现状，提出促进互联网技术与传统医疗服务快速融合的政策建议。方法：抓取好大夫在线平台上北京市166家医院，12 497位开通个人网页医生信息进行实证分析，从医生活跃度、患者访问量、患者满意度等方面进行分析。结果：好大夫在线平台上提供的医生、医院资源以公立三级医院为主，医生职称以中级、副高级为主，开通个人主页的医生中只有三分之一具有较高活跃度，平台患者满意度评分较高。结论：在线医疗社区在我国已具备一定规模，并开始逐步影响改变传统医疗服务体系的就医模式，但数据的有效性和与医改的深入结合是决定其发展前景的重要因素。 |
| 关键词:在线医疗社区 就医模式 医患互动 |
| 基金项目:国家社会科学基金青年项目（16CGL066） |
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| An empirical study on the interactive behavior of physicians and patients in online health community: A case study of Haodf.com |
| MA Cheng-yu |
| Department of Health Management and Education, Capital Medical University, Beijing 100069, China |
| Abstract:Objective:The online health community is a new business model which combines of the internet information technology and the medical service. Through analyzing the development of the online health community in China, the author puts forward the policy recommendations to promote the rapid integration of internet technology and the traditional medical services. Methods:The crawler program of collecting data from haodf.com website is built up, and information was gathered from 166 hospitals in Beijing and 12,497 physicians' personal online platform information was analyzed. Data regarding the development of online health community were analyzed from the aspects of physicians' activity, patients' visits and satisfaction, etc. Results:The information of hospitals and physicians provided by Haodf.com website was mainly gathered from public tertiary level hospitals. The professional titles of the physicians are mainly intermediate and deputy-senior ones. Only one-third of the physicians who opened the personal online pages keep high activity and the patient satisfaction score was very high. Conclusion:The online health community in China has a certain scale and began to gradually change the traditional medical service system thereby altering the mode of medical treatment. However, its development prospects of important factors are based on the data usability and effectiveness of the online perform and deep using in health reform. |
| Key words:Online health community Medical treatment model Doctor-patient interaction behavior |
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