| 引用本文：马骋宇.在线医疗社区服务利用及转化研究——以好大夫在线为例[J].中国卫生政策研究,2016,9(11):70-73 |
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| 在线医疗社区服务利用及转化研究——以好大夫在线为例 |
| 投稿时间：2016-05-10 修订日期：2016-10-10 PDF全文浏览 HTML全文浏览 |
| 马骋宇 |
| 首都医科大学卫生管理与教育学院 北京 100069 |
| 摘要:目的：通过分析在线医疗社区开展服务的模式及向线下的转化情况，提出在线医疗服务与传统医疗服务融合中存在的问题和政策建议。方法：抓取好大夫在线平台上开展网络咨询、电话咨询、预约转诊等方面的数据进行实证分析。结果：好大夫在线平台上网络咨询两周回复次数平均14次，总回复次数平均418次，电话咨询率0.08%，预约转诊率2.96%。结论：在线医疗社区较电子商务的服务转化率较低，电话咨询的推荐热度较满意度对患者更有指导意义，在线医疗社区仍存在提供服务模式单一、盈利模式不清晰等问题。 |
| 关键词:在线医疗社区 转化率 预约转诊 电话咨询 |
| 基金项目:国家社会科学基金青年项目（16CGL066） |
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| An empirical study on the utilization of online health community and its conversion into the traditional health system: A case study of haodf.com |
| MA Cheng-yu |
| Department of Health Management and Education, Capital Medical University, Beijing 100069, China |
| Abstract:Objective:To analyze the service pattern provided by online health community and the conversion of online health community to offline health systems. To put forward the problems and suggestions on integration of online and traditional health services. Methods:The crawl programming is programmed to acquire and analyze data from haodf.com website, including the online consultation, telephone counseling, and referral appointments, etc. Results:The results show that the average number of replies is 14 times for two weeks, the total reply is 418 times, the telephone answering rate is only 0.08%, and the referral rate to offline is 2.96%. Conclusion:The conversion rate of online health community in China is lower than e-commerce service. The recommended index of telephone consulting is more instructive to patients. The services mode provided by the online health community is still single, and the profit model is not even clear. |
| Key words:Online health community Conversion rate Referral appointment Telephone counseling |
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