| 引用本文：马骋宇, 王启桢.在线医疗服务平台医生采纳行为及影响因素研究[J].中国卫生政策研究,2018,11(6):68-73 |
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| 在线医疗服务平台医生采纳行为及影响因素研究 |
| 投稿时间：2017-08-07 修订日期：2017-12-15 PDF全文浏览 HTML全文浏览 |
| 马骋宇, 王启桢 |
| 首都医科大学卫生管理与教育学院 北京 100069 |
| 摘要:目的：随着互联网技术的快速发展，在线医疗服务平台受到重视和推广，但调查显示医生对在线医疗服务平台的使用率偏低。本研究利用整合技术采纳与使用统一理论，研究医生对在线医疗服务平台的采纳意愿及影响因素。方法：通过调查问卷收集数据，并利用SPSS和AMOS进行统计分析和结构方程建模。结果：绩效期望、努力期望、社会影响、便利条件对医生的使用意愿具有显著正向影响，使用意愿显著影响使用行为。结论：在线医疗服务平台不仅要通过宣传推广改进医生的技术感知，还要根据医生的需求提供有针对性的服务，从而改进技术匹配度，促进医生的采纳。 |
| 关键词:互联网医疗 使用意愿 采纳行为 整合型信息技术接受和使用理论 |
| 基金项目:国家社会科学基金青年项目（16CGL066） |
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| An empirical study on physicians' willingness to adopt online medical service platform and its influencing factors |
| MA Cheng-yu, WANG Qi-zhen |
| Department of Health Management and Education, Capital Medical University, Beijing 100069, China |
| Abstract:Objective: With the rapid development of the internet technology, online healthcare platform is being widely paid attention and experiences a gallop development. However, the survey data show that its usage by physicians is still low, proportions being about 60% only. Methods: Based on of the adoption and use of unified theory of acceptance and use of technology (UTAUT), this paper makes analysis on physicians' willingness to adopt online medical service platforms and the influencing factors of this regard are analyzed systematically.. Data were collected using questionnaires and SPSS and AMOS were employed for statistical analysis and structural equation modeling. Results: The performance, effort and social impact expectations, and convenience conditions have significantly positive influence on physicians' willingness to adopt online medical service platform. This adoption intention appeared to significantly affect the adoption behavior. Conclusions: The online medical service platform needs not only to publicize and promote physicians' technical perception, but also provide the customized service based on physicians' demand, thereby improving the matching degree of technologies and technical aptitude to promote the physicians adoption. |
| Key words:Online medical service Use willingness Adoption behavior Unified theory of acceptance and use of technology |
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