| 引用本文：马骋宇.开通在线医疗服务会影响医生的线下服务量及诊疗收入吗?——基于PSM-DID模型的实证研究[J].中国卫生政策研究,2021,14(9):47-53 |
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| 开通在线医疗服务会影响医生的线下服务量及诊疗收入吗?——基于PSM-DID模型的实证研究 |
| 投稿时间：2021-08-13 修订日期：2021-09-16 PDF全文浏览 HTML全文浏览 |
| 马骋宇 |
| 首都医科大学公共卫生学院 北京 100069 |
| 摘要:以互联网医疗服务平台好大夫在线作为线上数据源，结合线下某三甲综合医院的医生绩效数据，研究医生提供线上医疗服务对线下诊疗量及诊疗收入的影响。以样本医院在好大夫在线上开通个人主页的医生为处理组，以未开通个人主页的医生为对照组，采用倾向匹配法对观测个体进行匹配，采用倍差法验证开通在线医疗服务对医生线下诊疗量及诊疗收入的净效应。研究表明：开通在线医疗服务对增加医生的年诊疗患者数和年诊疗收入有显著影响。由此，行业管理部门应有序引导医生行为，通过创新在线医疗服务模式，促进传统医疗服务体系健康发展。 |
| 关键词:在线医疗服务 O2O 倾向匹配法 倍差法 |
| 基金项目:国家社科基金资助项目（16CGL066） |
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| Will online medical community participation affect physicians' offline service volume and their diagnosis and treatment revenue: An empirical study based on the PSM-DID model |
| MA Cheng-yu |
| School of Public Health, Capital Medical University, Beijing 100069, China |
| Abstract:This Study collected online data from Good Doctor Online (http://www.haodf.com/)", in combination with the physician performance data from a Grade A tertiary comprehensive hospital. The author of this Study studied the spillover impact from online medical service delivery by physicians on their offline diagnosis and treatment (D&T) volume and D&T revenue. Physicians working at sample hospitals who have opened personal homepages on Good Doctor Online was taken as the Treatment Group. Physicians working at sample hospitals who did not open personal homepage on Good Doctor Online was taken as the Control Group. The Propensity Score Matching (PSM) method was adopted to match the observed individuals, and the Difference-in-Difference (DID) method was applied to verify the net effect from online medical service delivery by physicians on their offline D&T volume and D&T revenue. The Study shows that the delivery of online medical services has a significant positive impact on the increase in annual D&T patient person-times and their annual D&T revenue. Therefore, the health administration authorities should orderly gudie behaviors of physicians and promote the sound development of conventional medical service system by innovating online medical services. |
| Key words:Online medical services Online to Offline (O2O) PSM DID |
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