| 引用本文：王萱, 黄涛.在线问诊患者特征和代问现象研究——以“丁香医生”为例[J].中国卫生政策研究,2021,14(9):54-61 |
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| 在线问诊患者特征和代问现象研究——以“丁香医生”为例 |
| 投稿时间：2021-09-24 修订日期：2021-10-15 PDF全文浏览 HTML全文浏览 |
| 王萱, 黄涛 |
| 北京大学光华管理学院 北京 100091 |
| 摘要:目的：通过分析在线问诊患者特征和代理患者提问等现象的特点，发现在线医疗发展模式中存在的问题，并提出政策建议。方法：抓取丁香医生平台在线问诊服务的医患交流文本等信息，结合线下医院数据，通过文本挖掘、数理统计等方法进行实证分析。结果：不同于线下医院老年患者居多，丁香医生平台以青壮年用户为主，代问比例为26.74%，与患者年龄呈U型关系；2020年第二季度以来，平台青年和中老年患者数量均有下降趋势。结论：中老年患者主要通过亲友代问参与在线问诊，且整体使用率较低；在线医疗社区存在较严重的用户流失问题，应深入发掘目标用户需求，提升用户留存率和活跃度。 |
| 关键词:在线问诊 丁香医生 患者特征 代问 |
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| Study on characteristics of patients and agent consultation in online healthcare consultation: A case study of dxy.com |
| WANG Xuan, HUANG Tao |
| Guanghua School of Management, Peking University, Beijing 100091, China |
| Abstract:Objective:To analyze the characteristics of patients and agent consultation in online healthcare community (OHC). To find the problems in the development model of OHC and put forward policy suggestions. Methods:The crawl programming is programmed to capture and analyze the doctor-patient communication text from dxy.com website by means of text mining and mathematical statistics. Results:The platform's patients are mainly middle-aged and younger, which is different from offline. The agent consultation rate is 26.74%, which showed a U-relationship with the age of patients. The number of adult patients after April 2020 had a downward trend. Conclusion; Elderly patients mainly participate in online consultation through relatives and friends, whose utilization rate is rather low; User loss is a serious problem in online healthcare community. The needs of target users should be well explored to improve user retention and activity. |
| Key words:Online healthcare consultation Dxy.com Patient characteristics Agent consultation |
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