| 引用本文：秦睿玺,李瑞锋,王鸿蕴,等.基于离散选择实验的北京市居民中医智慧诊断设备的认知、偏好及支付意愿研究[J].中国卫生政策研究,2025,18(8):46-52 |
|
| 基于离散选择实验的北京市居民中医智慧诊断设备的认知、偏好及支付意愿研究 |
| 投稿时间：2025-07-04 修订日期：2025-08-16 PDF全文浏览 HTML全文浏览 |
| 秦睿玺，李瑞锋，王鸿蕴，薛涵，周亮茹 |
| 北京中医药大学管理学院 北京 100029 |
| 摘要:目的 考察居民对中医智慧诊断设备的认知及偏好情况，为进一步推广人工智能和中医临床诊疗的融合发展提供依据与建议。方法 采用随机抽样调查，设计离散选择实验，在北京市进行线下调查。运用卡方检验，计数分析和条件Logit模型进行数据分析。结果 调查回收有效问卷480份。多数受访者听说过（58.96%），少数使用过（31.67%），大多数会推荐设备（71.25%）。听说和使用经历会增加推荐概率。居民最重视年均费用；更倾向于在社区使用的、能看到家人数据的、数据和医院互联的、心电监测、提供综合健康报告、年均费用低的设备；愿意为提供综合健康报告的设备每年多支付572元。结论 应加强与医院在使用场景、云端数据的协同，丰富设备输出信息和服务方式。 |
| 关键词:智慧诊断设备 中医药 偏好 离散选择实验 支付意愿 |
| 基金项目:中央高校基本科研业务费专项资金（2025-JYB-PY-003）；国家中医药管理局购买服务类科研项目（BUCM-2024-KJ-GL-014） |
|
| Research on the cognition， preference and willingness to pay of Traditional Chinese Medicine intelligent diagnosis device of Beijing residents based on Discrete Choice Experiment |
| QIN Rui-xi, LI Rui-feng, WANG Hong-yun, XUE Han, ZHOU Liang-ru |
| School of Management， Beijing University of Chinese Medecine， Beijing 100029， China |
| Abstract:Objective This paper investigates residents' awareness and preference for Traditional Chinese Medicine intelligent diagnostic device （hereinafter referred to as the device）， and provides basis and suggestions for further promoting the integrated development of artificial intelligence and traditional Chinese medicine clinical diagnosis.Method A random sampling survey was conducted， and a Discrete Choice Experiment was designed to conduct an offline survey in Beijing. Use chi square test， count analysis， and conditional Logit model for data analysis.Result A total of 480 valid questionnaires were collected and surveyed. Most respondents have heard of it （58.96%）， a few have used it （31.67%）， and most would recommend the device （71.25%）. Knowing and using experience will increase the probability of recommendation. Residents attach the highest importance to annual average expenses； More inclined to use devices in the community that can see family data， connect data and hospitals， monitor electrocardiogram， provide comprehensive health reports， and have low annual costs； Willing to pay an additional 572 yuan per year for the comprehensive health report device.Conclusion There should be more collaboration with hospitals in usage scenarios and cloud data. In addition， manufacturers should enrich output information and service methods of the e. |
| Key words:Intelligent diagnosis device Traditional Chinese Medicine （TCM） Preference Discrete Choice Experiments Willingness to pay |
| 摘要点击次数: 50 全文下载次数: 7 |
|
|
